ECHOES OF TOMORROW. YES, TODAY!

The exhibition "echoes of tomorrow. yes today!" reflects upon the rapid changes in the latest technological developments and the continuously evolving media landscape, highlighting how we are often in pursuit of the newest trends. This pursuit sometimes leads to dressing up these trends in new forms and labelling them as "art," while often forgetting the deeper, fundamental questions about the art presented in galleries—its purpose and existence. Following what's currently popular has little to do with the essence of contemporary art.

Many artists are curious about new technologies and media, experimenting with them to achieve creative outcomes. However, the challenge lies in creating something sustainable that goes beyond mere conceptualisation or the thrill of technology. Art is also judged by its ability to endure beyond the short lifespan of a particular hype.

The artists showcased in the BBA Gallery Berlin resist these "trends" by questioning our relationship with ourselves and nature. Imagination and memory are fundamental aspects of human perception, cognition and language which are influenced by technology and media.

Media and technology are used to blur boundaries, bend genres, document the invisible, and push art into unexplored territories. In this process, imagination and memory influence and intertwine with one another. Perception is only a small part of what we see, seeing consists of memories to which imagination projects meaning to. Seeing is not only the act of witnessing but the act of taking part.

The artists in this group exhibition utilise both collective and personal memory to stimulate imagination. When repeatedly called upon, imagination can serve as a vivid or distorted memory, crystallise into a personal myth, or introduce new perspectives into our collective thinking. These artists skillfully navigate the high-speed transformations in the media landscape and use technological tools with ambition and precision. Their work slows down our attention-driven economy and society, challenging the ever-emerging new systems by standing still and testing the rhythm of time.

Exhibiting artists

Verena Bachl
Rhys Himsworth
Chirag Jindal
Sven Windzsus
WHYIXD